Tesla Motors is expected to release its quarterly results later today that should have a lot of financial analyzers taking shots at the Palo Alto, Cali. based electric-car maker. However, Tesla has a very strong answer for them.

The company said that one day after it revealed its new Tesla Model X electric crossover Thursday evening at its Design Studio in Southern California, advance sales of the model exceeded $40 million – that’s without any advertising.

“The compelling nature of the product created massive media attention and resulted in the Model X being the third most searched term on Google,” Tesla said in a statement. “On Thursday evening, the night of the reveal, traffic to teslamotors.com increased 2,800 percent. Two-thirds of all visitors were new to the website.”

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