Monthly Archives: February 2011

How to Replace Wheel Bearings

bearing installation

If you would like to perform your own wheel bearing replacement, you should be aware that improper removal and installation can result in some premature damage to the actual bearings and other components.  To avoid any mistakes, you should be careful in following these recommended steps in replacing single-row wheel bearings which exist in most passenger cars and light trucks.

Step 1.  Disassemble wheel-end components.  In this step, you should remove several components such as the tire and wheel assembly, disk brake caliper, dust cap, cotter pin, adjusting nut and washers.  It is important to note though, that you should strictly follow the procedures as lifted from your manufacturer’s specific recommendations.  After this, you must pull the rotor/hub assembly towards you in order to loosen the outer bearing cone assembly, and once loose, take it out.   Then, pull the rotor/hub assembly off the spindle, and the inner bearing, cone assembly, inner and outer cups and the seal should come with it.  And before you remove the inner bearing cone assembly from the rotor/hub assembly, you should use seal puller to remove the seal.  You can throw out the seal after you have removed it.  Also remove the inner and outer cup from the housing with a cup driver or mild steel bar.

Step 2.  Clean and inspect hubs and spindles.  Get rid of the old lubricant from the rotor/hub assembly and spindle and clean them with mineral oil or kerosene.  Check the spindle for some possible wear.  In cleaning, use a fine file, wire brush, emery cloth or honing stone and remove any debris, nicks or burrs.  Check your carmaker’s recommendation for the acceptable amount of spindle wear.  Apply a light grease coating on the cone seats, as they will make installation easier and will prevent any fretting.

Step 3. Install the cups.  Press or drive the new inner and outer cup into the hub/rotor assembly until they are firmly placed against the hub shoulders.  To do this, you can use a cup driver or a mild steel bar.  Work cautiously so you don’t damage the cup surface, and remember to not use a bearing cone assembly to drive a cup.

Step 4. Lubricate the cone assembly.  Apply some grease in the inner bearing cone assembly.  You may use a mechanical grease packer for this.  Then, place the bearing cone assembly into the grease packer funnel with the small end down.  Using a conical retainer, plug the bore of the large end of the bearing cone assembly.  Then, with some force, press down on the conical retainer.  This will cause the grease to be forced between the rollers, cage and cone.  Then, spread some excess grease on the outer part of the bearing cone assembly.  Next, put some grease in the hub cavity between the inner and outer cups.  Then, apply a liberal coating of grease to the hub cap inner wall, as this layer will repel moisture and keep the grease in the inner and outer bearing cone assemblies.

Step 5.  Install the grease seal.  This must be done when there are leaks or when the bearings are being repacked or replaced.  Thus, install the seal after you install the inner bearing cone assembly.  Make sure that the lips are correctly pointing to the direction closest to the carmaker’s specification.  Also, use the correct seal installation tools.

Step 6. Install the rotor/hub assembly. Move the rotor/hub assembly back over the spindle, and be careful to not cause damage to the seal.  Apply grease to the outer bearing cone assembly, similar to the procedures mentioned in Step 4.  Then, install the outer bearing cone assembly, the washer, and the adjusting nut on the spindle.

Step 7. Adjust the Bearing.  Using a torque wrench, tighten the adjusting nut to around 50 ft. lbs., while turning the rotor.  Then, back off the adjusting nut one full turn, and re-torque the nut to 10 ft. lbs.  Then, back it off again and adjust the nut a quarter turn.  Lastly, lock the nut with a new cotter pin.

Step 8.  Check the Bearing Adjustment.   Measure the end play using a dial indicator.  Then, place the indicator base near the center of the hub/rotor as much as you can.  While the indicator tip is against the end of the spindle, set the indicator at zero.  Then, grasp the rotor at 90 and 270 degrees angle (that’s your three o’clock and nine o’clock in more common jargon).  Then, push the rotor in while oscillating and read the dial indicator.  Then, repeat this except you should “pull” this time.  The bearing end-play is equal to the total indicator movement, and the standard measures are between 0.001” – 0.007”.  If the reading goes beyond this, you should re-adjust the bearing (repeat Steps 7 and 8).  Finally, reinstall all components as recommended by your vehicle manufacturer.

Remember that while these tips may be very useful, they must be performed with much caution.  Don’t improvise with tools and procedures that are not recommended, as they may cause unwanted injury to you and damage to your car.  And if you would like to shop conveniently for car parts online, check out Autopartsway.com.  We have a huge collection of high quality auto parts with great discounts that can be delivered right to your doorstep.

Guide for acceptable gas consumption in diesel engines

diesel refill

In this era of fuel-efficient and hybrid vehicles, one thing is certain; all drivers, if given a choice, would love to save every penny they can on gas consumption.  It’s always helpful to be aware of gas-mileage stretching tips, but are you aware if your diesel engine is running at acceptable levels?

Honestly, there is no simple answer to that question.  But, there are several identifiable factors that contribute to oil consumption, and if you are able to know these and diagnose if there is a problem or what is causing it, it can save you a lot of money and avoid losing time.   

If you would like a better idea, check the table provided in this article (just below this paragraph).  It’s a simple guideline comparing the engine usage and acceptable oil consumptions.  Be mindful though, that some amounts that are a little less than or beyond those indicated in this table can still be considered within normal standard consumption levels.

Naturally, all engines consume some amount of oil, and as the engine gets older, it would need to run with extra force, and this will lead to increased consumption.  But if you have low mileage or low hours, and still you find your oil consumption getting higher, it would be time for a check, or it could be an indication of an imminent engine failure or a shorter engine life.

Such indications that are easier to identify include external oil leaks, nevertheless, these should not be underestimated.  A few small external leaks may eventually result in a bigger amount of leaked oil over time, which ultimately may lead to your safety concerns.

For its part, internal oil leaks are harder to identify and relatively more expensive to repair.  These can be caused by a number of things, including improper break-in procedures, improperly installed rings, leaking turbo seals, worn valve train components and several others.  They may be as simple as having the wrong type of oil, overfilling the crank case or a failing air compressor, but all of these simple problems can similarly cause increased oil consumption.

Of course, the conditions in which you operate play a big role in your oil consumption.  So you, as the driver, should consider the following:

  • Load factors
  • Oil density and additives
  • Operating practices and temperatures
  • Maintenance programs and practices
  • Equipment applications

Whatever you do, just take the time to investigate and know the problem well to save you time and money.  In some particular environments, there are higher demands that would contribute to increased oil consumption and perhaps even additional repairs to the engine.

For engine parts or oil-related components, and all other auto parts needs with great discounts, check out Autopartsway.com.

5 Tips to Help You Become a D-I-Y Auto Mechanic

car tools

Whether you want to perform a do-it-yourself (DIY) repair on your car by yourself for the savings, or because you want to be the only one to touch your precious vehicle, or you simply want to be prepared for any unwanted incidents, it is a must to have the necessary tools and knowledge to be your very own auto mechanic.

Thankfully, the internet can now provide various tips and tricks for your car’s repair and maintenance.  You can virtually find all the details you want for any type of car problem—from troubleshooting funny noises to solving engine problems, to finding the best type of engine oil.

More than that, more and more people are buying auto parts online from credible and reliable sources like Autopartsway.com.  Ordering parts online not only offer discounts, but also allow you to make your own simple installs and repair jobs and save even more money.  Let’s face it, paying a mechanic for such simple jobs such as replacing filters or some nuts and bolts, can only bring you longer, yet unnecessary repair bills.  However, before you do attempt any DIY task or try an unfamiliar process in hopes of repairing some part damage, keep in mind some valuable guidelines, or else you might end up causing bigger problems for you and your car.

DIY Tip 1.  Purchase a repair manual or CD for your specific vehicle.  You will soon find that most repair instructions online would ask you to check your manufacturer’s recommendations.  Thus, it’s advisable to keep a paper manual, because it would be a handy reference for your car’s specific needs.  You can also print out instructions you might find on the repair CD, just for easier reading.

DIY Tip 2.  Make sure that you have all the necessary and correct tools for the job.  Invest in a good tackle box with all the bolts and screws, and all the other tools you might need.  Luckily, most of these tools are sold in sets, so you would not need to worry about picking out individual pieces.  You may also want to think of extensions and flex-heads for those ratchets and hard-to-reach areas.  Moreover, in some cases, you may need special tools for certain tasks, so before you attempt a repair, make sure you have bought all the parts and tools that you need, or else you might need to stop in the middle of a repair just because you are missing one item.

DIY Tip 3.  Dealing with nuts and bolts may seem like a simple task, but before you remove any parts or hardware that is rusted or corroded, it’s a good idea to treat them first with some sprays that would help loosen them.  Without doing this, you can easily strip or break those nuts and bolts, and if you break one, it might be impossible to take them out except to drill or cut them.

DIY Tip 4.  Organize by labeling all your materials.  You can use small aluminum trays and even zip-lock bags to keep your parts and tools visible and sorted from each other.  Working with trays will also give you some space to clean some parts before installing them.  Good organization will also help you avoid losing those parts and tools, or even terrible instances where a nut will fall into a crevasse in the engine and it’s simply impossible for you to reach.  All in all, working in an organized manner will make any repair and re-assembly a more efficient process.

DIY Tip 5.  Finally, while being a DIY-er has its benefits, do not do any major repairs if you are not comfortable.  You must always care for your safety first, and if you have a good amount of discomfort, this can be a tell-tale sign that you should not move forward.  An improper repair can not only cause major damage to your car, it can also compromise your safety.  If you do want to save money, you can still order the parts you need from your favorite online parts store, and ask your neighborhood trusted mechanic to repair the car and deduct the price of the parts from your repair bill.

For all your tools and parts needs, check out Autopartsway.com.  We offer high quality components with great discounts that will help you with those DIY projects. 

Top 5 Dealer Scams You Must Watch Out For

SCAM ALERT

Buying a new car?  Or maybe you need a part replaced.  Most people, especially before the advent of internet, would go directly to their neighborhood car dealership to get this deed done.  Most of them, however, go home with or without realizing that they have just been ripped off.  These days, you should be smart enough to know that some dealer representatives turn to some dirty tactics to earn some extra cash, at the customer’s expense.  So to guide you, here are the top 5 dealer scams that you must watch out for:

  1. Dealer Preparation Fees.  How can it make sense to have your dealer charge you a “preparation fee” to prepare your car?  You’d be surprised how some dealers charge as much as $500 or more, when all they would really do is to peel off the plastic cover on your car, conduct (a mandatory) test drive, and install some fuses.  There are even some dealers that print this additional fee on the order slip to make it look more official.  Truth is, most of these costs have already been considered by the manufacturer in determining the car price, so guess what, you’re simply paying double.  What you can do is politely ask about its details, tell them you know it’s not mandatory, and ask them to add a credit equal to the price of the fee.  If they refuse, you’d be better of walking out of the dealership.  But something tells me they’ll hang on to you even before you reach the door.
  2. Market Adjustment Fees.  Here, the dealer will tell you that your selected vehicle is so popular, that they would have to add some fees (which can reach a ridiculous amount of a thousand dollars).  They would even include an orange sticker next to the manufacturer’s MSRP sticker to make it look formal.  Logically, even if a car is popular, if it is in stock, no one should pay extra just to have it.  Manufacturers adjust their production based on the demand for certain models, so this shouldn’t be a problem.  So the next time you encounter this, don’t give in, and make sure to pay only the exact amount specified in your manufacturer’s MSRP.
  3. Yo-yo Financing Scheme.  Some dealers will scam you through a generous offer that not only will they arrange your financing for you, but you can also take home your car immediately.  Of course, any customer would be pleased to walk in and walk out with a new car, only to receive a call from the dealer the next day, informing them that there have been problems with the financing application.  They will then urge you to set-up a new application still directly through them, and that it would be your most convenient option, but wait:  it will also be a “bit” more expensive.  Never fall for this con!  This will just make you pay more and the dealers earn more than they should.  If you finance your car through a dealer, don’t give them the upper hand.  You should make the extra effort to arrange your own financing.  Also, wait at least 24 hours before taking your purchased car, to make sure that the financing issues are all settled.
  4. Window Etching Fees.  This scam is not only ridiculous, it can also manifest in many variations.  Put simply, it is when the dealers would offer to do something for you for “minimal” charges.  In this case, they would offer to etch your VIN number to your car’s window, and charge you somewhere from $300 to a $1,000.  Some people would think they are smart enough by negotiating the price for this ludicrous service.  But even with a smaller fee, the dealer still gets to pocket some of your bucks.  Again, the solution is to not be lazy: you can easily buy a D-I-Y window etching kit from a reliable auto parts store.  It will definitely cost you much less, with equal quality.
  5. Extended Warranty.  This is probably one of the oldest tricks in the book, but it’s amazing how many people still fall for it.  In this scam, the dealer will leave you no choice but to purchase an extended warranty because according to them “the bank requires it for the loan”.  Of course, this is not true.  And usually, if you tell them to put on paper that they are asking you to purchase the warranty because it’s required, they would refuse because it would expose their dirty deed.  Don’t get me wrong, extended warranties can have its benefits, but frankly, you are better off getting it from other sources.  There are many better deals online for such things, and you wouldn’t need to pay money you’re not supposed to. \

So you see, if you are smart enough, you would easily be able to save money by avoiding any of these con-moves.  These tips also extends when you are buying parts on authorized dealers.  It’s incredible how much they blow up prices, when the truth is, you can get the exact same parts from other sources at much lower prices.  These days, the best deals are found online, who cut unnecessary business costs—just imagine, they don’t need to pay salaries of those dealer reps who rip you off.  Autopartsway.com is a reliable online source for all of your auto parts needs.  Visit our website now to get high quality parts at discounted prices you will keep coming back for.

Top 10 Car Brands in the US, Europe and China

car pics

The recent Detroit International Auto Show set the stage for which trends would rule the North American market, or possibly even a wider market.  But did you know that the list of Top 10 best-selling cars in the US, Europe and China are quite different from each other?  With automotive markets merging and being more globalized, it is very interesting to check which cars are famous in other parts of the world. 

It is always noteworthy to feature the Top 10 list of the US, being a significant market in the industry. Same goes for Europe, which collectively is still the biggest automotive market in the world.  But, as an individual country, it is China which has the biggest overall market share.  In 2010, more than 11 million cars were sold in China alone, which showed a 35.5 percent increase from the previous year.  Meanwhile, US sales reached over 9.6 million, while Europe had a total of over 11.6 million vehicles sold collectively from 27 countries.

 Here’s a quick look at the Top 10 lists in each country: (partial results compiled at the end of October 2010)

 U.S.A.

 1. Ford F-Series (434,920). America’s longtime bestseller stays on top, with sales strengthened by farm, construction and home repair workers.

2.  Chevrolet Silverado (301,998).    Even combined with heavy duty and GMC Sierra sales, GM would still be in second place, with a total of 405,216.

3. Toyota Camry (275,844) Loads of incentives keep it ahead of archrival Honda, despite severe hits to its reputation.

4. Honda Accord (236,278)  Midsize stays strong halfway through its lifecycle, and is more profitable than Camry.

5. Toyota Corolla (227,822) Many people automatically buy the Corolla, even as it quickly ages.

6. Honda Civic (215,393)Though no longer sold in its home country, Civic stays strong in the last year of its cycle.

7. Nissan Altima (187,875) Another familiar midsize sedan due for replacement.

8. Ford Fusion (178,943) The 2010 Car of the Year has been aggressive in its pursuit of dominant Asian competitors.

9. Chevrolet Malibu (175,599) GM has moved up development of the ’12 Malibu, now expected mid-year.

10. Hyundai Sonata (166,628) Redesign helps it crack the Top 10 and push Hyundai’s U.S. sales over 500,000 for the first time.

 EUROPE

 1. Volkswagen Golf (420,344 ) Hatches have long been Europe’s favorite.  .Jetta is not nearly as popular in Europe.

2. Ford Fiesta (351,177 ) Ford is struggling a bit in Europe, and Fiesta sales started to slide toward the end of ’10.

3. VW Polo (301,107) VW’s Ford Fiesta/Honda Jazz (Fit)/Opel Corsa fighter is like the Corolla to Golf’s Camry.

4. Renault Clio (286,100) Golf competitor shares its platform with Nissan’s compacts, including US Versa.

5. Opel/Vauxhall Corsa (266,878) Sales of GM’s B-segment hatchback started to fade in the fall.

6. Peugeot 207 (259,402) Competitor to the VW Golf and Renault Clio from the Peugeot-Citroën Group.

7. Opel/Vauxhall Astra (247,706) Another Golf fighter, and one of four cars on this list trending with better sales than in ’09.

8. Ford Focus (224,130) Sales started to trail off as Ford prepared to introduce the all-new One Ford model.

9. Renault Megane (221,671) Bigger than the Clio, with two- and four-door hatch, sedan, coupe, and cabrio variants.

10. Fiat Punto (221,213) Fiat’s C-segment hatchback

 CHINA

 1. BYD F3 (217,300)  Build Your Dreams’ tidy four-door borrows much of its styling from Toyota’s Corolla.

2. Shanghai Volkswagen Lavida (201,500) This China-only model is derived from a MkIV Jetta floorpan, with a stretched wheelbase.

3. Beijing Hyundai Elantra Yuedong (191,800)  A mildly restyled variant of the outgoing 2006-’10 Elantra four-door sedan.

4.  FAW VW Jetta (191,800) VW partner FAW still builds the second-gen Jetta – face-lifted three times.

5. Shanghai Buick Excelle (186,200)  The next gen of this Suzuki Forenza variant will be sold here as the ’12 Buick Verona.

6. Shanghai VW Santana (167,200)  Based on the early ’90s Passat, it has long been a taxi fleet staple. A decade ago it was China’s most popular car.

7. Tianjin FAW Xiali (155,500) Its not clear which model leads sales, but several are based on Toyotas and Daihatsus.

8. Shanghai Chevrolet Cruze (147,900) Chinese version of the US’ Chevy Cruze.

9. FAW VW Bora (142,600) The Chinese share US preference for sedans over hatchbacks.

10. Guangzhou Honda Accord (140,600) US number 4 is China’s number 10. Guangzhou builds the North American, not the European (Acura TSX), Accord.

 Looking at these lists, if a conclusion was to be made, it would seem that the US market seems to favor C and D segment sedans, while China and Europe prefer the C-segment sedans and hatches.

If you want to find the most reliable online shop for great deals for various car parts for these top brands, check out Autopartsway.com

U.S. data compiled by Forbes magazine; China data from China Association of Automobile Manufacturers; Europe data from Jato Dynamics

Tire Wear Troubleshooting Tips

car tire wear

Dealing with tire wear problems can bring you much frustration, and cost you a lot of money.  There are various reasons and conditions that result in a gap between your expectations and your tire’s actual performance.  While the basic mechanisms of tire wear have not been drastically altered since a long time, simple awareness of the possible factors and their effects on tires is very valuable.  So read on if you would like to know some ways of reducing tire wear on your vehicle.

Classic wear-and-tear would top the list of your tire problems.  Heavy acceleration and braking can result strong forces that can cause scuffing.  Although your car may be designed with these situations in mind, you can try to avoid instantaneous and frequent start-and-stops to improve your tire performance.  You should especially avoid these actions if your car is heavily loaded.

Another cause is making lots of sharp turns.  If your vehicle is equipped with power steering, it would give you less chances of tire wear.  Even then, it’s advisable to use all reasonable available space as much as you can, as those sharp turns can add to tire wear as well.

You might be surprised, but some maintenance practices may also have some negative effects on tires.  For instance, the amount of pressure of inflation is significant for casing durability.  If you overinflate the tire, it can be more prone to wear-and tear; while similarly, if you under-inflate it will also be harmful to your tires.  A good tip is if you add just a little extra inflation to what you are used to, but still within the tire manufacturer’s instructions, it might reduce side scuffing.  Tire alignment is another important aspect.  Make sure your toe setting is always at optimum levels to improve tire performance.

Some new technologies, like regenerative braking, are now available in the market, and some may present some new tire issues that have not been encountered in the past.  Still, whether you are driving an automatic, or a hybrid, or even mid-sized trucks, these basic tire wear mechanisms should help you lessen tire wear issues and get the longest life out of your tires, and ultimately, your vehicle.
For al of your tire parts needs and other high quality components with great discounts, please check out Autopartsway.com.

How to Save Money While Keeping Your Car Value High

CAR DEVALUE

Whether it’s your first car, or your fifth, I’m sure you want to take good care of it, either to keep it running longer, or have a better resale value.  Let’s face it:  the current state of the economy is not presenting a good picture, and with this in mind, it is all the more important to find the best ways to get the maximum value for your vehicle.

Repairs and replacements are costs that are necessary to keep your car in top shape.  However, there are several tips that you can follow to save instead of spending more and more.  If you are practical and willing, with a few simple tricks in mind, you will able to save more bucks and lengthen your car’s value.

Use the right parts

 When I say you can save money by buying the right parts, it does not necessarily mean that you should only buy the parts that are the cheapest.  You should be wise in deciding when it is better to buy parts straight from your car manufacturer’s dealers, and when it is more advisable to buy replacement parts from  OEM, or aftermarket parts sellers.  As a rough guide, if the original parts and the replacement parts cost almost the same, perhaps it is better to buy the original.  However, if the price difference is big, and the OEM and OES parts are being sold by reliable sources, and at the same time, they are non-critical components, then buying those parts should be preferred.  For example, most parts under the chassis, like small bearings, tie rods, rack ends, etc. can be easily replaced by cheaper alternatives without posing much risks.  If you do choose to buy the original for the more critical parts, you can still get discounts if you shop from reliable online sources who cut middlemen costs to make parts more affordable.

Treat your car with occasional carwash service

Before you raise your eyebrows in doubt, yes, I know that washing your car by yourself seems like the better way to save money.   However, if you don’t know the proper way to clean your car, you might end up causing unwanted damage.  Sure, it can appear like a simple task:  just get the cleaning instruments, a generous splashing of water, and you’re good.  But is you’re not careful, your vehicle’s paint and finish might be damaged by simply using the wrong type of detergent, or brushing too hard.  Over time, they may even develop into micro-abrasions and even scratches.

I suggest you go to a carwash once in a while, and really observe the process.  Admit, most car owners wouldn’t be able to clean their cars with the same quality as do the professional carwashers.  An occasional trip should not hurt your wallet too much, especially when the result will be a spic-and-span car that would last longer.  Also, once you master the art of carwashing by observing, you can then buy the right instruments, use them over and over again, and save even more money.

Don’t skip the Oil Change

Changing oil is probably the most common car maintenance practice there is, and every car owner should be familiar with it.  As basic tips for saving money on oil change, you should be smart in choosing where is the best place to change the oil, and which oil is inexpensive, but with good quality.

Get involved and not just leave your car to some garage or independent service station who might skimp on the use of quality materials and products.  Beware as well of some service stations who try to delay the time prompting you to give a “tip” for speedier mechanic service.  You can also have your oil changed in the dealerships, but it would be more costly.  But of course, you would be assured of the better quality and other advantages.

Pay attention to your AC compressor

If you are the type who ignores minor problems manifested by your air conditioning system, you just might encounter big problems eventually.  Most AC compressors ultimately fail because of age, and when this happens, repair would not cost cheap.  Normally, you would have to replace several parts, like the expansion valve, evaporating coil, condensing oil, etc.  So, you should have a reliable source where you can buy discounted, yet quality parts.

Another option is to find a certified and trusted mechanic who can rebuild the compressor for you.  There may not be plenty of shops offering this service, but if you are able to find one, they can take your compressor and rebuild it using working parts from other compressors.

These are just some of the ways to save money, while at the same time, take care of your car to keep its value high.  If you remember these tips, whether there is recession or not, you and your car would surely benefit from them for life.

If you would like to purchase high-quality parts with great discounts, please check out Autopartsway.com.

Car ads make a big comeback at this year’s Super Bowl

superbowl car ads

On February 6, 2011, more than 15 car commercials are scheduled to be shown during the SuperBowl XLV to be held in the Dallas Cowboys Stadium, USA.  So if you’re one of those fans who watch this much-celebrated sports event not just for the game, but for the commercials—you’re in for a treat because the biggest carmakers are set to battle in their own field, as they dominate the advertisements’ airtime spots.

This of course, is making a lot of buzz, especially because car ads have sort of been in absence when these companies were hit with their respective crises.  And to get even more out of this buzz, the commercials are currently enjoying countless thousands of views on YouTube even before the big game.

As of late, there are eight brands confirmed as advertisers.  This list is lead by German brands Volkswagen, Mercedes Benz, BMW and Audi.  Also included are US giants General Motors and Chrysler, and Korean brands Hyundai and KIA.   Some of these carmakers are even buying more than the usual 30-seconder slot, which even heightens the excitement factor.

It should not be a surprise to see that more than 50% of the ads are from German brands.  These European players have been on a roll in the US market for a while now, and they are breaking their sales records.  Earlier reports have claimed that Audi is on its way to exceeding over 100,000 cars sold—its first time in the US.  Mercedes-Benz, for its part, will be joining the pack and showing its first Super Bowl ad throughout its more than 100-year history.  Volkswagen, like what it has done in the past, is targeting younger audiences with a rather cute campaign.  This year, these German players want to keep their good sales momentum, so airing their advertisements during the Super Bowl makes complete sense.

It will be remembered that last year, both Audi and Volkswagen had memorable Super Bowl ads which doubled as social media campaigns.  They were known to use a bit of humor which made them stand out from the usual action-laden, technology-savvy themed advertisements, so fans are excitedly awaiting this year’s offering.

It is also expected that Korean brands KIA and Hyundai will present cool commercials, as they have already done in the past.  And after a not so great ad last year, Chrysler may have something to prove this year.  Same goes for GM, which relatively speaking, has come a long way from where they were during crisis times.

While it is definitely good news to see these carmakers make a Super Bowl comeback, it would certainly be interesting to watch what they will do to stand-out from all the rest.  With as many brands advertising in the same program block, time will tell if the price of those ad slots will be worth it.  After all, in the end, it’s the sales figures that count.

If you would like to purchase high quality parts at discounted prices for any of the car brands mentioned in this article, check out Autopartsway.com.

mbadd

Very nice commercial.

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